Guides
Straight-talking guides on getting found by recruiters, writing a profile that works, passing the ATS, and the posts and cover letters that get you hired. Every guide is paired with a free tool that does the work for you.
Get found on LinkedIn
How to get noticed by recruiters on LinkedIn
The short answer first, then seven profile fixes that put you in recruiter searches, with before and after examples.
Read the guide →25 LinkedIn headline examples for job seekers
A simple formula, a weak vs strong table, and headlines for people between jobs, career changers, senior leaders and graduates.
Read the guide →How to write a LinkedIn About section, with examples
What goes in the first 300 characters, a five-part structure, weak vs strong openings, and four full examples to adapt.
Read the guide →How recruiters search LinkedIn
The filters and keyword searches recruiters use, what each one reads on your profile, and the wording that puts you in more of the right results.
Read the guide →How many skills should you list on LinkedIn
Why the skills list is really a search field, how many to add, and which ones actually surface you.
Read the guide →The LinkedIn profile checklist
A section-by-section checklist for a profile recruiters can find, read and remember.
Read the guide →Stay visible on LinkedIn
What to post on LinkedIn to get noticed
Six kinds of post that build a reputation, an example of each, and how to stay visible to recruiters and your network without becoming an influencer.
Read the guide →LinkedIn post ideas for job seekers
Twelve post ideas that make you look hireable, without ever writing 'I am looking for opportunities'.
Read the guide →How often should you post on LinkedIn
How much is enough to stay visible, why consistency beats volume, and what a realistic rhythm looks like.
Read the guide →LinkedIn post hooks that stop the scroll
The first line is the whole game. Hook patterns that earn the click on 'see more', with examples.
Read the guide →Personal branding on LinkedIn for professionals
Personal branding without the cringe, for people who want respect in their field, not to go viral.
Read the guide →Write a CV that gets read
How to make an ATS-friendly resume (CV)
What tracking software does with your resume, the format it reads cleanly, before-and-after fixes and four myths to ignore.
Read the guide →How to find ATS keywords in a job description
The job posting is the answer key. What to pull from it, where each keyword goes on your resume, and a worked example from posting to bullet point.
Read the guide →How long should a CV be?
The two-page rule, when one page is right, and why relevance beats length every time.
Read the guide →How far back should a resume go?
The 10 to 15-year rule, when to break it, and what to do with the rest of a long career, on your resume and on LinkedIn.
Read the guide →Common CV mistakes that get you rejected
The errors that quietly bin good candidates, from duty-listing to the formatting an ATS chokes on.
Read the guide →CV vs resume: what's the difference?
What each word means, where it matters (UK vs US), and which one you should be sending.
Read the guide →Cover letters that land
How to write a cover letter that gets interviews
What every good cover letter does, a paragraph-by-paragraph structure, a full example letter and how to tailor it fast.
Read the guide →Cover letter opening lines that get read
Drop 'I am writing to apply for'. The opening patterns that earn attention, with examples, and the ones to avoid.
Read the guide →What a good cover letter looks like
The pattern behind cover letters that work, broken into the opening, the proof, and the close, with examples of each.
Read the guide →How to write a career change cover letter (8 examples)
Eight sample letters by career move, a paragraph-by-paragraph template, and what to say when you have no direct experience in the new field.
Read the guide →