Guides
Straight-talking guides on getting found by recruiters, writing a profile that works, passing the ATS, and the posts and cover letters that get you hired. Every guide is paired with a free tool that does the work for you.
Get found on LinkedIn
How to get found by recruiters on LinkedIn
The seven-second scan, how recruiter search really works, and the profile changes that put you on the list.
Read the guide →LinkedIn headline examples for job seekers
The formula recruiters search against, plus headlines for career switchers, graduates and the currently-looking.
Read the guide →How to write a LinkedIn About section
What to put in the first two lines, how to sound like yourself, and a structure that reads in under a minute.
Read the guide →How recruiters actually search LinkedIn
Boolean search, keywords and the fields that decide whether you appear, from the recruiter's side of the screen.
Read the guide →How many skills should you list on LinkedIn
Why the skills list is really a search field, how many to add, and which ones actually surface you.
Read the guide →The LinkedIn profile checklist
A section-by-section checklist for a profile recruiters can find, read and remember.
Read the guide →Stay visible on LinkedIn
What to post on LinkedIn to get noticed
The post types that build a reputation, why proof beats pleas, and how to show up without becoming an influencer.
Read the guide →LinkedIn post ideas for job seekers
Twelve post ideas that make you look hireable, without ever writing 'I am looking for opportunities'.
Read the guide →How often should you post on LinkedIn
How much is enough to stay visible, why consistency beats volume, and what a realistic rhythm looks like.
Read the guide →LinkedIn post hooks that stop the scroll
The first line is the whole game. Hook patterns that earn the click on 'see more', with examples.
Read the guide →Personal branding on LinkedIn for professionals
Personal branding without the cringe, for people who want respect in their field, not to go viral.
Read the guide →Write a CV that gets read
How to make an ATS-friendly CV
What an applicant tracking system actually does, the formatting that gets you parsed, and the keywords that get you ranked.
Read the guide →How to find ATS keywords in a job description
The job description is the answer key. What to pull from it, and how to mirror it without keyword-stuffing.
Read the guide →How long should a CV be?
The two-page rule, when one page is right, and why relevance beats length every time.
Read the guide →Common CV mistakes that get you rejected
The errors that quietly bin good candidates, from duty-listing to the formatting an ATS chokes on.
Read the guide →CV vs resume: what's the difference?
What each word means, where it matters (UK vs US), and which one you should be sending.
Read the guide →Cover letters that land
How to write a cover letter that gets interviews
The three things every good cover letter does, a structure that works, and how to tailor it without starting from scratch each time.
Read the guide →Cover letter opening lines that get read
Drop 'I am writing to apply for'. The opening patterns that earn attention, with examples, and the ones to avoid.
Read the guide →What a good cover letter looks like
The pattern behind cover letters that work, broken into the opening, the proof, and the close, with examples of each.
Read the guide →How to write a cover letter for a career change
The letter is where you connect the dots a CV can't. How to address the switch, translate your experience, and show you mean it.
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