How to write a LinkedIn About section

The About section is where most profiles quietly fail. Not because people write something bad, but because they write something generic, and they bury it under a first line nobody clicks to read. Here is how to fix both.

The first two lines do all the work

On LinkedIn, only the first two lines or so of your About show before the “see more” link. That is your whole shop window. If it reads “I am a passionate, results-driven professional with a proven track record”, nobody clicks, because that sentence is true of ten thousand people and tells a recruiter nothing.

Lead instead with who you help and the proof. Compare:

“Experienced marketing professional passionate about driving growth.”

“I help B2B software companies turn quiet websites into pipeline. Last year that meant 40% more qualified leads for a Series A team of six.”

The second one earns the click, because it is specific and it is about the reader’s problem.

A structure that reads in under a minute

Once someone clicks “see more”, give them a shape they can scan:

• The hook — the who-you-help-and-the-proof lines above.
• What you do, and for whom — a short paragraph on the work and the kinds of teams or problems you do it for. This is where your target keywords belong.
• Proof — two or three concrete outcomes, with numbers where you have them. Not a list of duties, a list of things that changed because you were there.
• What you want next — one honest line about the roles or work you are looking for, so a recruiter knows whether you are a fit.
• A human line — optional, but a sentence of personality (what you care about, how you work) makes you memorable in a sea of duty statements.

Sound like yourself

The best test for an About section is to read it aloud. If it sounds like a brochure, rewrite it the way you would actually explain your job to someone at a dinner. Real phrasing beats corporate polish every time, and it is what makes a recruiter feel like they have already met you.

Staring at a blank box? The free LinkedIn Makeover drafts your whole About in your own voice, from a few details about your work — hook, structure and keywords included — ready to paste and tweak.