Recruiters can't find you.
They search by job title, skill, and seniority. Most profiles use the words on the business card, not the words in the search bar.
Two ready-to-post LinkedIn posts in your inbox every weekday·Written in your voice, anchored to your industry·Free LinkedIn Score, two minutes, no signup·Free LinkedIn rewrite, in your tone·Recruiters search by keyword. We write for the search bar.·Copy, paste, post. You stay in control.·Cancel anytime·Two ready-to-post LinkedIn posts in your inbox every weekday·Written in your voice, anchored to your industry·Free LinkedIn Score, two minutes, no signup·Free LinkedIn rewrite, in your tone·Recruiters search by keyword. We write for the search bar.·Copy, paste, post. You stay in control.·Cancel anytime·
Standout on LinkedIn
Recruiters decide whether to message you in 7 seconds.
They run hundreds of LinkedIn searches a week. If your profile isn't written for the search bar, you don't make the list, no matter how qualified you are. Two free tools to find out why, then fix it in minutes. And once you're on the list, our daily posts keep you there.
The Problem
The professionals getting messaged aren't always more qualified.
They're just easier to find, easier to evaluate, and easier to say yes to. Here's why.
Your About sounds like everyone else's.
Two paragraphs of duty statements and a closing line about being passionate. A recruiter spends three seconds on it and moves on.
You're losing roles you'll never hear about.
The interview that didn't happen, the message that wasn't sent, the shortlist you didn't make. None of it shows up in your inbox.
Free Tools
Two free ways to see what your LinkedIn is really doing.
One scores it in two minutes. The other rewrites it in five.
LinkedIn Score
Two minutes. No signup, no card. We score your profile from 0 to 100 across the five things recruiters actually scan, then give you three to five fixes you can make today. You leave knowing the gaps, not guessing.
LinkedIn Makeover
A full rewrite in your voice, ready to paste. Five minutes with a free account. Your headline, your About, every Experience entry, written with the keywords recruiters search for and the rhythm of how you actually talk. Drop the copy blocks straight into LinkedIn, keep the Word doc for your records.
Need a CV or cover letter too? Both are free with the same account. See all free tools →
The Solution
A profile recruiters can't ignore. And a feed presence they can't forget.
Most LinkedIn services stop at the rewrite. Then nothing happens. A sharp profile only works if people land on it. The daily posts are what bring them.
Free
Your profile
Written for the search bar, sharp enough to convert the moment they land.
but they have to find you first
Subscription
Daily posts
Two every weekday, in your voice. You keep showing up in the feed.
so the right people land, and reach out
The opportunity
Recruiters and clients message you.
The rewrite makes you findable. The daily posts make you unforgettable.
Written for the search barPosts that sound like youAnchored to a live signalNever auto-postedTen minutes a dayWritten for the search barPosts that sound like youAnchored to a live signalNever auto-postedTen minutes a day
Our Method
Three moves. That's the whole thing.
Your profile gets fixed once. The feed needs feeding every weekday, and that's the part nobody has time for. So that's the part we take over.
01
We learn your voice.
Share your LinkedIn, a short bio, and how you talk about your work. We study how you actually write, your phrasing, your rhythm, your range. The posts come out sounding like you on your best day, not like ChatGPT pretending to be you.
02
We track your industry.
Every morning, we identify the trends, conversations, and signals moving in your niche. Not surface headlines. The shifts underneath them.
03
We tell you what to post.
Two ready-to-post options land in your inbox at 7am every weekday. Each one anchored to a live signal, with the source attached. Pick the one that fits. Copy, paste, post.
That's it. Ten minutes a day. You stay visible, and you stay in control.
In their words
The people already standing out.
Ticks all the boxes for me, and saves me time doing content. I always struggled to know what to say. Now I don't.
James C.
Good tool. Does what it says, and I like having everything saved in one place. My LinkedIn looks good now, and the cover letters have become easy.
Joseph S.
Super easy to create posts when I'm short of ideas, and the CV tool is really great!
Aria
A Sample Issue
Here's a real one. Now pick your field.
A recruiter, telling job-hunters how recruiters actually think. This is the kind of post that lands in your inbox, ready to publish, every weekday.
Bex Coleman
Head of Talent | Hiring without the noise
now · 🌐
For thirty years the hard part of recruiting was finding enough candidates. That problem is dead.
Now I open a role and get four hundred applications by lunch, most of them blasted out by a bot that never read the job description. The signal-to-noise has collapsed.
So the job flipped. It used to be sourcing. Now it's arbitration: separating real humans from the machine-generated flood. And ironically, the more candidates automate, the more a genuine, specific, human application stands out.
We're even seeing companies go back to career fairs, paying for a stand and a fold-up table, just to be in a room with real people again, which a year ago would have read as a quaint waste of budget and now looks oddly far-sighted.
If you are job hunting, the advice is almost insultingly simple. Write like a person who read the actual job. It's close to the rarest thing in my inbox now.
👍 ❤️ 💡 27658 comments
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Bex Coleman · Author
The flood: recruiters are overwhelmed by application volume (much of it AI-generated) and turning to AI pre-screening. HR Brew, 2026 ↗
Pinned as first comment
Now pick your industry and see another.
I’m in
Lands in your inbox
StandoutToday · 7am
Maya, today’s post.
Two options to choose from. Here’s the one we’d lead with.
Option A
A fundraising advisor put a number on something I felt in the room: a few years ago, nine in ten VC meetings were about growth. Today, nine in ten are about how efficient that growth is.
I learned it the hard way last month. We turned down a term sheet, a bigger number than we'd planned to raise, because it only worked if we doubled headcount in nine months. We don't need 40 people. We need the right 12 and two more quarters of proof.
The "grow at all costs" era is gone and it isn't coming back. The founders getting funded now treat burn like it's their own money, because it is, and the ones who learn that before the board meeting rather than during it tend to still be standing two years later.
We re-ran the model the night after we said no. Twelve people, two quarters of runway past the next milestone, and a number we could defend line by line. It felt less like turning down money and more like finally knowing what we were building.
Why this post now
2026 VC analyses show investors now screen for capital efficiency (Burn Multiple, Rule of 40) over raw growth. Your post is anchored to that shift, with the source attached.
Boost reach · post as your first comment
Waveup, 2026 ↗Lands every weekday at 7am. Pick the option that fits, copy it, post it.
Posted to LinkedIn
Maya Okonkwo
Co-founder & CEO, seed-stage climate SaaS
now · 🌐
A fundraising advisor put a number on something I felt in the room: a few years ago, nine in ten VC meetings were about growth. Today, nine in ten are about how efficient that growth is.
I learned it the hard way last month. We turned down a term sheet, a bigger number than we'd planned to raise, because it only worked if we doubled headcount in nine months. We don't need 40 people. We need the right 12 and two more quarters of proof.
The "grow at all costs" era is gone and it isn't coming back. The founders getting funded now treat burn like it's their own money, because it is, and the ones who learn that before the board meeting rather than during it tend to still be standing two years later.
We re-ran the model the night after we said no. Twelve people, two quarters of runway past the next milestone, and a number we could defend line by line. It felt less like turning down money and more like finally knowing what we were building.
👍 ❤️ 💡 14223 comments
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Maya Okonkwo · Author
The shift behind this: nine in ten VC meetings now ask how efficient your growth is. Waveup, 2026 ↗
Pinned as first comment
Why not ChatGPT?
ChatGPT writes one voice. Recruiters and your network have learned it.
Most AI tools have one voice. The hook-template one. Confident, parallel-structured, faintly evangelical. You can spot it from a mile away because everyone's writing the same way. Recruiters have learned it. Your network has learned it.
Standout works from your actual writing. The bio you wrote, the CV you spent years on, the few posts that sound like you on a good day. We pull the rhythm and the words you already use, then keep that voice across your headline, your About, every Experience entry, and every post we draft for you.
That's the part ChatGPT can't do. It doesn't know how recruiters search LinkedIn. It doesn't know which keywords your industry filters on. And it can't sit down every weekday and write you two posts that sound like you, anchored to a real signal in your industry, with the source attached. We've spent more energy on the rules that strip AI tells than on any other part of the product.
About
Why I built this.
Hi, I'm Will.
Most of my career has been spent in Director, VP and C-level roles at companies like Amex, Wells Fargo, Quandoo and Fresha, with board seats and VC consulting alongside.
Somewhere in the middle of all that I started noticing the same problem in different rooms. Senior people I respected, people with the track record to walk into almost any role they wanted, were getting passed over for jobs that should have been a natural fit. The recruiters running those searches simply never saw their profiles in the first place.
It was happening to former colleagues, to people I'd worked alongside for years, occasionally to me on the weeks I was quietly thinking about what was next. The fix was almost embarrassingly mechanical, the right words in the right places on LinkedIn, but the people who needed it most were too deep in their actual jobs to step back and sort it themselves.
The other half came from the work I've done on Fiverr over the years. Thousands of projects in, the same conversation kept repeating. Founders, consultants, mid-career switchers, executives stepping out on their own. All of them had brilliant work behind them and a LinkedIn page that wasn't doing any of it justice.
So I built Standout. The whole thing is built around those two problems, getting your profile found and keeping you visible afterwards without you having to write a single post yourself. If that's been your sticking point, this is for you.
Will Bryant, founder
Pricing
Two ways in. Start free.
The free workspace gets your profile and documents right. Standout Daily keeps you in the feed once they are.
Your job-search workspace
Free
A free account. No card.
- 3 tailored CVs, 3 cover letters, 3 LinkedIn rewrites
- Apply to a role: a matched CV and cover letter in one go
- Track every application, from applied to offer
- Every document saved in your hub
- Free LinkedIn Score and cover banners
The productStandout Daily
$19.99/ month
7 days free, then cancel anytime
- Two ready-to-post LinkedIn posts every weekday, in your voice
- Generate a post on demand from any article you choose
- Voice tuning, so every post sounds more like you
- Anchored to recent news, with the source attached
- Plus unlimited CVs, cover letters, and LinkedIn rewrites
- No auto-posting. You stay in control
Reader's Letters
Frequently asked.
You need the next opportunity to find you.
The profile fix gets you found. Showing up every day is what gets you remembered. Open tomorrow's email at 7am, pick one of two posts, paste it in. Ten minutes. Done for the day.